At a time when smartphone buyers in India are preparing for rising prices, Motorola has taken an unexpected step that could attract plenty of attention. Instead of increasing the cost of its devices like many other smartphone brands, the company has decided to reduce the prices of select models, Motorola will offer price cuts of up to ₹3000 on some of its popular smartphones, giving buyers a rare opportunity to save money in a market where prices are mostly moving upward.
According to information from retail sources and market updates, the price revision will apply to two well-known Motorola devices that have been performing strongly in the mid-range smartphone segment.
The biggest price reduction will be seen on the Motorola Edge 70. The base variant of the device, which comes with 8GB RAM and 256GB internal storage, was previously priced at ₹32,999. After the new revision takes effect, the smartphone will be available for ₹29,999. This means buyers will get a direct price cut of ₹3000, making the device significantly more attractive for people looking for a premium-feeling smartphone at a lower price.
Another model receiving a price reduction is the Moto G67 Power. The variant with 8GB RAM and 128GB storage earlier carried a price tag of ₹17,999. Starting March 1, the phone will now be available for ₹16,999, giving customers a ₹1000 price drop. While the reduction may not be as large as the Edge 70 discount, it still provides a welcome saving for buyers looking for a reliable mid-range smartphone.
Motorola’s decision stands out even more because several other smartphone companies have recently increased their prices. The overall smartphone market is currently experiencing rising costs due to expensive components, supply chain challenges, and higher production expenses. Because of this, many brands have started passing these additional costs on to consumers.
Retailers across the country have already informed customers that new stocks arriving in March will likely carry higher prices compared to earlier batches. As a result, buyers who are planning to upgrade their phones may need to spend more than expected.
One brand that has already implemented price increases is POCO. The company recently revised the pricing of several of its smartphones in India. For example, the POCO C75 now starts at ₹10,999, whereas one of its variants was earlier priced at ₹8,499. This represents a noticeable increase for buyers looking for an entry-level smartphone.
Other POCO models have also become more expensive. The POCO M7 and POCO C85 have received price hikes of up to ₹1000 depending on the storage variant and configuration. Even POCO’s higher-end offering, the POCO F7, has seen a price increase of around ₹2000 for certain variants.
Samsung has also joined the list of brands raising smartphone prices in India. The company has officially increased the prices of several devices from its popular Galaxy A and Galaxy F series lineup. Smartphones like the Galaxy A56 and Galaxy A36 now cost up to ₹2000 more than before. In addition, some variants of the Galaxy F17 5G have become costlier by as much as ₹1500.
With so many brands announcing price hikes, Motorola’s move to reduce prices has attracted attention from both consumers and industry observers. Analysts believe there could be multiple reasons behind the company’s decision.
Some experts think Motorola may be clearing older inventory to make space for upcoming smartphone launches later this year. Others believe the price cut could be part of a broader strategy to attract more buyers in a competitive market. Since smartphone prices are rising across brands, even a modest reduction can make a device stand out and influence purchase decisions.
Timing may also be an important factor. Consumers have been expressing frustration over frequent price increases in the smartphone market. In such a situation, a price drop of ₹1000 to ₹3000 can easily capture buyer interest and encourage more people to consider upgrading their phones.
For buyers who were already planning to purchase a new smartphone in March, Motorola’s announcement could provide a much-needed relief. While the broader market continues to see price hikes, these discounts offer a rare chance to grab a capable smartphone at a lower cost.
In an industry where price increases have become common, Motorola’s move sends a different message. Whether it is a strategic marketing decision or simply an effort to clear inventory, the price cuts may help the brand attract attention and win over buyers looking for better value in a rising-cost smartphone market.